How I Edit My Instagram Photos & Create a Cohesive Feed

Since I received such a large response to the proposal of creating an Instagram blog post, I decided to make it a 3 part series, touching on several topics. This is part one: My Instagram Photo Editing Guide.

aesthetic | esˈTHedik | (also esthetic)


concerned with beauty or the appreciation of beauty: the pictures give great aesthetic pleasure.

  • giving or designed to give pleasure through beauty; of pleasing appearance.


Instagram is a place where one is able to express themselves, and their style, both clothing wise and ‘aesthetically’, meaning to their designed liking and appearance. This is the way that I create Instagram photos I feel a sense of pride in, and hopefully you will gather some inspiration for yourself as well, to take some tips as well as to create your own unique instastyle!

Here is the step by step process which I go through both prior to taking photos as well as the after process I use to edit my pictures and create a cohesive feed.

First off, It took me a while to figure out my unique voice and what type of feed I wanted to feature. I realized the type of feed I wanted to achieve when I started to recognize which Instagram accounts I was attracted to. I went to those accounts and screenshotted them, and then look at them all in my camera roll side by side and started to see the pattern of the feeds I appreciated.

Here’s how I then achieved the feed filter I was aiming for, with my own personal tweaks of course.

Style & Location

Realizing not just the filters, you appreciate, but the locations and style as well is very important. Some accounts feature only style/outfit pictures while others are solely flat lays. Understanding the type of photos you want to feature is an important part of the ‘before’ process in order to achieve the feed you desire.

Camera Quality

Camera Quality is a key part of achieving an image with high definition. Often times I work alongside photographers but when my schedule doesn’t allow for that or I want to capture a quick shot in the moment, I opt for my iPhone 7+ portrait mode! This camera feature creates a focus on the subject of the picture and blurs the background, almost creating a professional feel to the photo.

Lighting is Key

If you want to capture a photo with the easiest lighting to work with, in the ‘after’ process, go for natural lighting. That can be outside during the day hours. Personally, I find that shooting with some shadow, or even on gloomy days helps me achieve the lighting that is easiest for me to work with, but again that differs for each person.

Software & Apps to Edit

There are countless amounts of apps and tools used to edit Instagram filters on the app store. I prefer to edit my photos on my iPhone 7+ itself. I don’t use each of these apps on each picture, it depends on what I want to do with each picture.





-Lightroom CC



Step by Step

Step 1.

First I add the photo to VSCO. The app VSCO contains many beautiful filters as well as picture alterations and editing, which is what I take advantage of. Typically what I do to edit the picture is add more exposure, sharpness, clarity, and saturation.

Step 2.

If I feel certain parts of the image contain different lighting and I want to adjust part of it only I use the app Snapseed. With this app I load the picture in and take advantage of the ‘selective’ tool. I tap over the part of the image I would like to adjust and scroll through the options such as brightness, saturation, and contrast and scroll right or left to add or lessen each feature until the desired adjustment is achieved.

Step 3.

Next, I use the app FaceTune to give the photo some extra detailing, and blur. I use the feature ‘detail’ and brush my finger over any areas of the photo I wish to emphasize. I also will go into the background or around the image with the ‘defocus’ tool to blur any areas of the photo I wish to draw focus away from.

Step 4.

Now we are ready to filter. I use a Lightroom CC preset created by Dreamy Presets called Millenial Pink Preset. I paste the preset onto the photo to achieve the overall filter, and from there adjust is slightly.



Step 5.

I load the image into the app UNUM. UNUM helps me plan out my Instagram photos, viewing them as a grid, and decide order in which I’d like to post them, prior to posting them on my actual Instagram account!


I hope this post was helpful to any of you trying to up your Insta editing game and planning a cohesive Instagram feed you love! Remember, keep it you and quality over quantity.






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